In other words, video publishers manually mark some videos “made for kids” when they’re uploaded. YouTube may also use viewer reports and machine learning algorithms to identify videos made for kids. YouTube expects video publishers to flag their channels and videos as “made for kids” if these rules apply. Children are not the primary audience, but the video is still directed to children based on factors such as the subject matter of the video, whether the video has an emphasis on kids characters, themes, toys or games, and more.The FTC sets the guidelines on which videos are “made for kids.” Here’s how Google explains it:Īccording to the FTC’s guidance on the Children’s Online Privacy Protection Act (COPPA), a video is made for kids if: For example, Google has removed features like comments and donations on children’s videos. ![]() ![]() These changes are designed to protect children 13 and under.
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